The aim is to create a buzz in the gaming space, making Heinz an irresistible brand among gamers. The concept features a brand collaboration between Heinz and Fortnite, with a limited-edition collection of collectable sauces in four new flavours inspired by popular Fortnite Chapter 4 locations and iconic characters. By collecting all sauces, players can redeem one of the featured Fortnite skins along with an extra Heinz-inspired outfit. The project also includes visuals for online advertising and social media to broadcast the collaboration and engage the gaming community.