Duck This, Duck That is a zine made for the indie rock crowd, edgy, unfiltered, and unapologetically spontaneous. Its narrative is ironic, humorous, and emotionally charged, reflecting the attitude of the subculture it speaks to. The format mirrors the DIY spirit of indie labels, embracing low-budget production and hands-on creativity.

The zine is built to fuel self-expression and independent thinking, perfectly in tune with the indie rock crowd. Each issue comes with free badges, extending the zine’s playful and expressive spirit. Motion ads amplify this personality, keeping the zine’s unfiltered, low-budget energy alive in digital spaces.