OUT in COV is a quarterly folktale-inspired festival celebrating Coventry’s cultural diversity. The series establishes a bold, energetic visual identity designed for adventurers, dreamers, and those who wish to escape reality. Each seasonal festival draws from a folktale, creating its own visual identity while staying connected to the OUT in COV brand.

 

Magic Goes On // Spring Festival, OUT in COV

 

The spring edition, Magic Goes On, highlights Hungarian folk culture through the tale The Fox-Eyed Wife, a love story filled with royal trials and fox-craftiness. Its visual identity reflects the story’s characters and recurring symbolism, while geometric elements convey the structured mindset of Hungarian folk traditions, all rendered in a modern tone to make the culture intelligible to audiences.