Under its 'Mermaid' sub-brand, the prominent Hungarian winery, Laposa, created a completely new mid-range collection of champagnes. Inspired by the sub-brand’s mermaid identity, the label was custom die-cut into a fin-like silhouette, while scale-inspired patterns appear throughout the design system. On the bottleneck, the scale motif subtly merges with grape forms, referencing the champagne’s origin. The typography combines modern and traditional elements to create an elegant yet approachable visual language, complemented by speciality printing techniques on pearlescent paper.